We were tasked with developing a comprehensive brand package for the Giants’ Spring Training. The goal was to create a cohesive visual identity that seamlessly aligns with the Giants’ established brand design. We began by designing a versatile lockup that could be applied consistently across multiple platforms, then expanded the system into a series of coordinated assets. Drawing inspiration from the iconic Golden Gate Bridge, we carried its visual elements throughout the campaign, using bold orange and gold hues to unify the entire look and feel.